About Dirt Road Travels

Our Story
How We Got Our Start

A bit over 2 years ago, my buddy passed away. He was a healthy guy who went to bed at 27 and didn't wake up. 

Around that time, I was giving everything I had to my job - a fast-growing tech startup in Colorado. 

I'd always wanted to travel, but never had the courage to actually go out and chase that dream. I tried, but people told me that the safe path was to continue to work hard at my job, so that's what I did. I listened to them and doubled down - putting all of my energy into the thing that was making me unhappiest. 

That changed when Adam died. 

I gave notice the day after his funeral and put all of my savings towards that dream trip. I flew south to Patagonia, then drove my car out West, to the Dakotas, Wyoming, Montana, Idaho and into Canada. Afterward, I hiked 500 miles across the Colorado Trail - the scariest adventure I've ever had. 

To have dreamed up something for so long and then to actually live it out was one of the most fulfilling feelings I've ever known. I lived in the mountains, learned from people from all over the world, grew closer with my family and fell in love. 

Not following through on that yearning - and on that calling - would have been the biggest regret of my life. And that's what DRT is about. 

We exist to showcase cities through the eyes of local makers - those who've said, "Let's go, I'm going to chase my passion." Whether that's by opening a brewery, starting a restaurant, joining a band or launching a company, we're here to help Destinations showcase the soul and character of their cities through the eyes and stories of the notable locals who make it special.

We're called Dirt Road Travels because sometimes, the best people, places, and experiences lie just a bit off the beaten path. 

-Craig

Our team
We Know the Millennial Market Because We are the Millennial Market

Past Work 
Select Campaigns

  • Visit Albuquerque

    Showcasing ABQ's greenery, craft scenes and local neighborhoods. 

  • Durango Area Tourism Office

    Positioning Durango as the hub for accessing the San Juan Mountains. 

  • Visit Sacramento

    Positioning Sacramento as America's Farm-to-Fork Capital.

  • Visit Wilmington & Beaches

    Showcasing how Wilmington, Carolina Beach, Kure Beach and Wrightsville Beach are all 'More than Just a Beach Town.'